Protect Enterprise Value. Accelerate Sales Performance.
We embed inside your business to lead, rebuild, and deliver real results — fast.
Frequent Client Focus Areas
Revenue
- Declining or stagnant sales
- Not Closing Proposed Deals
- Company Leader is the top Producer.
- High-risk pipeline few big clients generating most revenue.
Systems
- No lead generation systems or methodology
- Growing too fast with no sales processes or procedures in place
- No documented sales plan
Talent
- Finding the “right” salesperson for your company or industry
- Frequent sales team turn-over
- Company leader responsible to provide sales leadership
Improve Your Sales Execution, Strategy and Process
Sales Solutions For Every Challenge
Our turnkey selling solutions empower small businesses and mid-sized corporations to confidently launch or expand their sales operations and free up the leadership to work “on” their business.
Fractional CRO/CSO/VP of Sales
Trust in the abilities of a Fortune 500 Vice President of Sales to expertly handle all aspects of managing your sales team, freeing you to confidently grow your business and boost revenue.
Identify and Develop Permanent Sales Leader
Our Certified Sales Leader training empowers Sales Managers with the skills, coaching, techniques, and tools necessary to lead successful sales teams. With Rain Group and Integrity Sales Training’s company-wide sales methodology, you can approach every challenge with confidence.
Scientific Assessments
We confirm that we have the right people in the right roles to achieve company objectives through our trusted partners: Predictive Index and Objective Management Group.
Case Studies
Sales Gap
With over 50 years of successful business in Texas, a food service company recognized that extra support was necessary to overcome gaps in revenue and infrastructure. As CEO-led sales became unsustainable, they sought outside expertise. Despite the 40-day-long challenges of the global pandemic, they remained confident, focusing on short-term survival and future opportunities post-Covid.
Sales Strategy
With John’s leadership, the company confidently embraced a strategy and plan, allowing for a smooth transition in ownership. The Fraction / Outsourced model was a low-risk choice that further instilled confidence in the company’s future success.
Trusted by Clients Who’ve Seen Real Results
“
For any organization seeking a partner who can deliver real impact across the board, I wholeheartedly recommend John Spencer.
Lynn Yuan
CEO, Real International
John was referred to us as an expert in the channel. We need his sales expertise. The scope immediately broadened to all aspects of our business, from VP of Sales to CXO! We realized margin improvement, revenue improvement and a clearer direction forward, all during a Global Pandemic and supply chain challenge!
“
Andy Blanton
Family Office COO
We engaged John Spencer as our Outsourced VP of Sales a month prior to the pandemic. We maintained key accounts, retained our top sellers, and prepared for 2021. By Q1 of 2021 we were recruiting and growing again. The sales infrastructure like the weekly sales meetings, KPIs and CRM kept the Sales team focused and looking forward. John became part of our senior staff and contributed to all elements of the company given his broad experience. I recommend companies consider a Fractional or Outsourced Sales leader as the next logical step to advance the sales vertical, prior to hiring full-time.
“
Paul Brown
President Mcliff
For the past three months I have had the privilege of working closely with John Spencer. He is a brilliant Fractional VP of Sales . I cannot emphasize enough how impressed I am with his expertise and dedication to driving sales and marketing success.
His ability to grasp the intricacies of the IT Managed Services Provider industry and apply his knowledge to CMIT Solution’s specific needs was truly remarkable.
I would wholeheartedly recommend Clear Direction Sales Development as a Fractional VP of Sales.
“
Yusuf Ujjainwala
President, CMIT Solutions
Clear Direction Sales and John Spencer is exceptional! Most consultants have never really worked a business day to day as an actual operator or executive, that is not the case with John Spencer. John has worked in the c-suite at the highest level and has helped 10x growth for companies leading to market leadership and meaningful exits. John knows what he’s talking about and is battle tested. You will find him to be insightful and will provide practical step by step plans to help any business go to the next level. Highly recommend him as a human being and a professional
“
Eric Negron
CEO/Founder Forefront
Certified Partner
Our Simple and Powerful 3-Step Process
1
Create A Sales Infrastructure
Experience breakthrough sales results for your business with a powerful sales infrastructure.
2
Find Your Ideal Customers with Confidence
Confidently assess and optimize your sales team, sales strategy, sales and coaching process, and sales execution.
3
Grow Your
Sales
Implementing necessary and strategic changes will drive sustained revenue growth for your business and ensure long-term success.
About The Founder
Meet Our Founder
John Spencer is a seasoned sales and business leader with over 30 years of experience spanning military service, Fortune 500 companies, and fast-growing startups. He founded his company in 2019 with one clear goal: to help businesses build, scale, and optimize high-performing sales organizations.
A former U.S. Air Force officer, John brings over a decade of leadership from the military and more than 20 years of executive experience in the corporate world. He’s worked across companies ranging from billion-dollar enterprises to early-stage businesses, influencing revenues from $5 million to over $300 million.
John is a proven sales strategist and team builder, known for rolling up his sleeves and driving results. He’s built sales teams from scratch, revitalized underperforming organizations, and led transformative go-to-market efforts. His approach is grounded in operational clarity, data-driven strategy, and practical execution.
He is also a proud recipient of multiple President’s Circle and President’s Club awards—testaments to his consistent ability to exceed sales targets and lead winning teams.
With a strong foundation in cross-functional leadership and a knack for aligning strategy with execution, John works alongside founders, CEOs, and executive teams to sharpen their sales processes, strengthen their teams, and accelerate growth. Whether you’re looking to build a sales function or need interim leadership as a Fractional VP of Sales, John’s mission is to help you hit your goals—and prepare you to scale.
Evaluate Your Company’s Sales Readiness
Take our 10 question quiz regarding your current sales process to find out how we can help your business. It only takes a few minutes and will provide us with some basic information on how we can better assist you to meet your sales goals.
